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AXA in metaverse

Career path

An insurance executive with her gaze on the next horizon

Published 5 August 2022 in Career path • 4 min read

With business increasingly being conducted in the Metaverse, it is time for innovative insurers to explore and assess the business terrain, says Mirjam Bamberger (EMBA 2014) and Chief Strategic Development Officer for Europe & Latin America at AXA.


Mirjam Bamberger, Chief Strategic Development Officer for Europe & Latin America at AXA, is a firm believer in innovation. As such, she is delighted that the French insurer has taken a first step into the Metaverse. It is a move that, she says, will help the organization to respond to customer needs as they evolve in the virtual space.

AXA’s DNA as an insurer is intrinsically forward-looking, and as such we have been closely watching the advent of a Metaverse. We are excited to be the first French insurance company to acquire a virtual presence on Sandbox territory, a virtual environment in the Metaverse where users may create, control and sell their game experiences using SAND, the platform’s utility token. From an innovator’s point of view, there is no doubt that we must enter a blockchain-powered future in the context of Web 3.0,” she said. 

Once the province of gamers, the Metaverse is fast evolving into a virtual space where increasing numbers of businesses are planting their flags. From luxury fashion brands, such as Gucci to celebrity figures, such as Snoop Doggy Dogg, organizations and individuals are making forays into the Sandbox territory in order to capitalize on its future growth. Everything from branded goods to virtual real estate is available for purchase and appetites have been whetted by growth projections. Bloomberg Intelligence, for example, predicts that the Metaverse could be worth $800 billion by 2024 – up from $500 billion in 2020. 

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