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Leading in turbulent times

Agility

Mastering strategic agility comes down to learning how to minimize strategic trade-offs

11 February 2022 • by Stéphane J. G. Girod in Leading in turbulent times

Strategic agility is a difficult concept to unpack as there are so many ingredients to it. Two-thirds of participants in a webinar given by Professor Stéphane J.G. Girod said they considered it...

Strategic agility is a difficult concept to unpack as there are so many ingredients to it. Two-thirds of participants in a webinar given by Professor Stéphane J.G. Girod said they considered it a buzzword, in large part because of the haziness of the term in popular imagination. 

A good start is to see strategic agility as the ability to adapt the strategy content (where you play and how you win) in a dynamic way, together with the strategy process (how you strategize). This will help you respond to your environment and, even better, to shape it to your advantage, Girod said. 

But why is it necessary to be strategically agile in the first place? Today’s degree of uncertainty and fast pace of change mean many companies face a relentless challenge to keep up their competitive advantage. Firms die if they are too rigid to renew this advantage as often as required. 

After finding out what strategic agility actually is, 43% of participants  said via an online poll that the degree of strategic agility in their company was weak. This was attributed variously to a fear of changing the status quo, the “success trap” and a top-down only approach to strategizing. 

Leading in turbulent times

Agile strategies: solutions for leaders

Join professor Stéphane J.G. Girod on 10 February to learn how you can use strategy to not only adapt to uncertainty but also use it to shape your company future with flexibility.

The uncertain climate in which we live seems to show no sign of fading. When vaccines against COVID-19 were launched, the world hoped it was turning a corner, only for it all to unravel in late 2021. In 2022, some commentators talk of a potential recession looming; others about geo-politically driven conflicts. The digital revolution is continuing to drive sudden and unexpected changes.

By learning how the most innovative and highly entrepreneurial non-digital native companies are thriving in this environment, you will learn how you can use strategy to not only adapt to uncertainty but to shape your company’s future in a flexible way.

Register for the webinar on 10 February, 12:00 (CET)

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Agile strategies: solutions for leaders

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