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Karl Ulrich

Karl T Ulrich is the CIBC Professor of Entrepreneurship and e-Commerce and Advisor on Asia Strategy at the Wharton School of the University of Pennsylvania. His research is focused on innovation, entrepreneurship, and product development. As well as Winning in China, he is also the co-author of Product Design and Development (7th Edition, 2020), a textbook used by a quarter of a million students worldwide, and Innovation Tournaments (Harvard Business Press, 2009).

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